We’re a full-service agency helping startups and global brands turn ideas into solutions that people trust and love to use.

Electrolux is one of the world’s most well-known home appliance brands, and their support ecosystem has to live up to that reputation.

Swace joined Electrolux to help overhaul their digital support platform. The work spanned everything from frontend development and microservices architecture to CMS setup, migration, and automation. Together, we built scalable infrastructure, migrated and cleaned up massive datasets, and created tools that empower editors and improve the experience for end users across markets.

From the tech stack to the team dynamics, this was a complex, high-stakes collaboration, and one where clarity, speed, and ownership made all the difference.

We helped Electrolux transition from a legacy CMS to a modern, modular setup built on Sanity, while keeping their massive support ecosystem running smoothly. The migration covered over 100,000 documents and included complex restructures, role-based content access, and custom tooling for editors.

Alongside that, we built and maintained key microservices, enabling standardized APIs for use across teams and systems. We helped architect and build a new global frontend platform, designed to support multiple brands, user types, and 20+ markets, ensuring a seamless experience across languages and devices.

The team also implemented automation pipelines, streamlined translation workflows using AI, and developed a custom file upload solution integrated with Electrolux’s own infrastructure.

Thanks to close collaboration, agile ways of working, and a deep sense of ownership, we moved fast without compromising on quality, all within one of Europe’s largest organizations.

When we joined Electrolux, their digital ecosystem was in the middle of a shift. The existing tools and workflows had served their purpose, but with growing content needs, new teams to support, and evolving technical requirements, it was clear that a more modern and scalable foundation was needed: one that could support multiple brands, 20+ languages, and deliver a seamless experience across both internal and external-facing platforms.
Our consultants took on end-to-end responsibility for key parts of the platform, from CMS architecture and data migration to API design and infrastructure decisions. We kept things lean and iterative, often prototyping quickly, testing with real data, and adjusting based on feedback. Instead of long processes and heavy documentation, we focused on tight communication, mutual trust, and shipping solutions that made a difference fast.

Together with Electrolux, we laid the groundwork for a faster, more flexible content platform. The new CMS setup made it easier for editors to manage complex, multi-language content, with clear role structures, streamlined interfaces, and built-in support for AI-powered translations. Thanks to our structured migration work, over 100,000 documents were transferred without data loss or major downtime.

Our custom microservices and frontend tools now serve multiple teams and customer journeys across Electrolux. Alongside the CMS, we helped build a global frontend platform that supports multiple brands, user types, and over 20 markets: delivering a seamless experience across languages and devices. Internal stakeholders gained more control over how content is stored and served, while external users get a smoother support experience across devices. The result: a scalable platform that’s better aligned with Electrolux’s global needs and a faster way to turn ideas into impact. That means faster time-to-market for content updates, reduced editorial overhead, and a better support experience for millions of customers.