Over the years, we’ve built a tight-knit team with the skills and ideas to match our enthusiasm.

A group of colleagues walking outdoors in Åre on a rainy day, smiling despite the weather during the company conference.

Two colleagues sitting at a desk in the Swace office, smiling while playing chess during a break.

Two Swace colleagues cutting celebratory cakes at the office after winning “Årets Komet” award.

Two colleagues working at their desks in the office. One turns toward the camera and smiles.

A group of colleagues hiking in snowy mountains near Åre, smiling and enjoying the outdoor team activity.

A group of Swace colleagues sitting together in the office lounge, having an informal meeting and discussion.

Swace colleagues standing and chatting in the train corridor on their way to Åre, early in the morning.

A group of Swace colleagues enjoying an after-work game of boule outdoors, with one colleague tossing a boule ball in the air.

Two colleagues sitting on a sofa, talking during a meeting.

A colleague painting colorful silhouettes on a wall during Swace’s office graffiti workshop.

Founded in 2012, we’ve gathered a talented team of developers, designers, product gurus, and project maestros. We’ve had the pleasure of working with clients from all over Sweden and around the world, spanning a wide range of industries.

Here's a peek at some of our insights and milestones

Years of collective experience our team brings to the table.

Projects have been delivered since our start in 2012.

Where it all began. We’re still here and still making waves.

Coffee cups consumed this year. Probably not healthy, but definitely energizing.

Very talented people, keeping the coffee industry thriving.

Million times we debated what number to put here, and never decided.

And here’s the bonus perk

We’re part of Generate Group, a collective of 200+ software experts across the Nordics. For you, that means we have a whole community of talented specialists ready whenever needed. Whether it’s extra skills, fresh ideas or just more brainpower, we’ve got you covered.

Our services

See how our expert consultants and tailored project solutions can help you achieve your goals.

Case

Have a look at some of the work we’ve done.

Highlights & happenings

Our skills

Beyond our design and development services, Swace offers skilled resource consultants to bolster your team on-site. Whether you need temporary support, specialized expertise, or additional hands for a project, our consultants seamlessly integrate into your operations. They bring industry knowledge and technical proficiency to tackle challenges and drive success, ensuring your project benefits from both remote and on-site expertise.

We help you take an idea all the way from concept to a finished app. Whether it’s for iOS, Android, or web-based solutions, we create apps that are fast, secure, and easy to use.

We handle everything—from concept and design to development, testing, and launch—ensuring a smooth process from start to finish. With a focus on performance, security, and great user experience, we build apps that stand out in the market and deliver real value to your users.

We also build websites that are fast, reliable, and tailored to your specific needs. From robust e-commerce platforms to sleek corporate sites, we always deliver designs that are clean, responsive, and intuitive to navigate.

Our team combines modern technology with deep experience to create digital experiences that engage users and drive results. The goal is always the same: seamless, scalable solutions that work in everyday use while helping you achieve your business objectives.

Great design is at the heart of what we do. Our UX/UI design services focus on creating intuitive and visually appealing interfaces that enhance user satisfaction. We dive deep into user research and testing to understand your audience’s needs, translating those insights into engaging and effective designs. Our goal is to make every interaction smooth and enjoyable, ensuring your users have a seamless experience that keeps them coming back.

A Swace colleague smiling at the office, standing by a desk with computers in the background.

News

People and culture guide Sophie Ruth as Swace’s CEO

Highlights, Company Culture

About

In short: Sophie believes culture is the foundation of growth. At Swace, her focus is on creating an environment where people feel valued and can grow, knowing that innovation follows when people flourish.

When Sophie Ruth joined Swace in 2017, the company was still in its formative stages. Tasked initially with HR and recruitment, she saw an opportunity to mold a role that was both challenging and rewarding. “Swace’s early commitment to HR spoke volumes about their values,” Sophie reflects. “The freedom to build my role was exhilarating, and stepping into the CEO position was a natural progression.”

Swace colleagues sitting around a meeting table with laptops, talking and collaborating during a team discussion.

“Hybrid work offers the best of both worlds: flexibility for our employees and the team cohesion that’s vital for our success.”

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Sophie’s career has always been rooted in people. Before joining Swace, she worked for many years as a consultant manager, using her background in behavioral science to help organizations create better workplaces. At Swace, she spent two years as HR Manager, shaping the company’s culture and putting employee well-being at the center. That work soon became the foundation for her next step: in July 2020, Sophie was appointed CEO after co-founder Jimmy Heibert chose to focus on Swace’s subsidiary Plick.

“Sophie has been the driving force behind the culture that unites and propels Swace forward,” Jimmy says. “Her HR expertise will be invaluable as we continue to grow strategically.”

Co-founder and chairman Tomas Jonsson also sees Sophie’s leadership as a strength: “With Sophie as CEO, we are creating new opportunities in employer branding and industry positioning, crucial for attracting talent and continuing our growth.”

So, what makes being CEO at Swace so fulfilling?

For Sophie, it’s the blend of working closely with a talented team and the personal growth that comes with it. “It’s incredibly rewarding to work with such skilled colleagues. The CEO role challenges me daily, and I’ve learned so much along the way.”

Leading through change

Taking on the CEO role also meant leading through one of the biggest challenges in recent history: the pandemic. “We were fortunate to have continued support from our clients, allowing us to maintain operations remotely,” Sophie recalls. “The shift to digital meetings opened doors to new opportunities, though we took a cautious approach to recruitment at first. Now, we’re back in full swing and actively seeking new talent.”

Like many companies, Swace has since embraced a hybrid model. “We’re adopting a flexible approach that blends remote work with office presence. It’s been effective and supports work-life balance. At the same time, many team members prefer coming in to the office for the camaraderie and connection it provides,” she explains.

Looking ahead

Under Sophie’s leadership, Swace continues on a steady path. Awards like Gazelle and Super Company are nice milestones, but what really matters is simple: that our people enjoy working here, and that our clients can rely on what we deliver.

For Sophie, the future is about holding on to that. “We want Swace to keep being a place where people thrive and develop their skills, while we deliver solutions our clients can rely on. Innovation matters, but it’s the people who make it work.

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